TAG HEUER

TAG Heuer was founded in 1860 under the name Uhrenmanufaktur Heuer by Edouard Heuer in St-Imier, Switzerland. After the acquisition by TAG Group in 1985, it continues its activities under the name of TAG Heuer today. TAG Heuer, one of the biggest watch brands in Switzerland, is known for its strong and innovative history and its pioneering in the field of chronograph movement in the watch world, especially with its deep connections with motor sports. TAG Heuer embodies an avant-garde, sensitive and bold style that has left its mark on the world history of the watch industry.

TAG Heuer Official Retailer